Tyler Hamilton and the other Rock Stars lead the peloton
Photo: Action Images
Did y'all see the results for the 24th Annual Redlands Bicycle Classic? Just who was at the top of the heap when it was all finished? A Rock Star, Santiago Botero!
If you followed along with The Daily Peloton you saw that Rock Racing team members were refered to as "Rock Stars". Not sure if that was The Daily Peloton dubbing them that, or if that came from the PR folks at Rock Racing. Either way, it's brilliant marketing.
The Rock Stars proved they are serious and here to stay...are you paying attention Tour of Georgia?
Just one thing for Rock Racing, though...where's the gear? Your growing fan base wants to get all decked out! Someone told me April....it's April....I want to start sporting some green and black gear gang! Get it out there.
Bravo, Rock Stars, Bravo!