OK, so you already heard from Jody Perewitz about the great time had at Scuderia in San Francisco recently. Well, Nicole Roesch also had a few things to say about the event, most specifically that she was really impressed by the enthusiasm and knowledge that the women who joined them for the evening already had about motorcycles - not the least of which was the fact that the fashion trends really do start on the West Coast ladies....there was no question about the strength of the bonds these women shared with their bikes! The ladies gave her some great websites that Nicole has already bookmarked for her own reading pleasure and thought you may want to know about them too...so here they are, enjoy!
www.carlaking.com -- a book of Carla's riding adventures on a Russian sidecar across the US. Thanks, Carla for donating the book for the raffle!
http://www.nebcom.com/noemi/moto/sbl.sbl.html -- a list of motorcycles that accommodate the 'vertically challenged' rider!
http://www.bestbeginnermotorcycles.com/ -- Web site resource for finding a perfect 1st motorcycle
http://www.dangerouscurvesm-c.com/ -- organization of family-oriented, female motorcycle riders
Showing posts with label Women's Market. Show all posts
Showing posts with label Women's Market. Show all posts
Monday, July 21, 2008
Thursday, March 27, 2008
Women - The Untapped Market
by Roby Holland, National Sales Manager
Over the last several months I’ve become aware that more and more manufacturers are focusing their attention on women as an untapped market. Dealers – this is a focus by suppliers to generate incremental revenue for you (and them). In the current economy we need to be looking for opportunities to drive business and this segment is one that dealerships can work with their suppliers in targeting.
Some of the articles that I’ve read lately have talked about doing women specific sales, women specific bike nights or educating women on riding. If sales in your stores are slow, my suggestion would be to pick up the phone, call your reps and suppliers and see what type of programs or promotions they have for women that you can tap into. This is a great way for you to capitalize on an emerging segment of your business while limiting your expenses.
Good luck!
Over the last several months I’ve become aware that more and more manufacturers are focusing their attention on women as an untapped market. Dealers – this is a focus by suppliers to generate incremental revenue for you (and them). In the current economy we need to be looking for opportunities to drive business and this segment is one that dealerships can work with their suppliers in targeting.
Some of the articles that I’ve read lately have talked about doing women specific sales, women specific bike nights or educating women on riding. If sales in your stores are slow, my suggestion would be to pick up the phone, call your reps and suppliers and see what type of programs or promotions they have for women that you can tap into. This is a great way for you to capitalize on an emerging segment of your business while limiting your expenses.
Good luck!
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