Tuesday, June 12, 2007

Signing on with Kryptonite

by Nicole Hoffman

This week was monumental, huge! I officially signed an endorsement deal with Kryptonite locks, an Ingersoll Rand company. You might ask, “Why is this such a big deal?” Well, this is why….I have been fortunate enough to have opportunities come my way over the past few years (not by mistake, I can assure you that) – I have a position I have always dreamed about at NASCAR, I am involved in a new motorcycle roadrace series I feel was made just for me -- but this one is different. It’s not just about sponsorship of my roadracing efforts and Kryptonite supporting the costs associated with it.

This is more about fit and relationships. The relationship we have already built in the short amount of time will surely equal success for both parties. I am thrilled to have the chance to be associated with a leading brand in the portable security market and I hope that through my efforts I can provide yet another marketing outlet for the Kryptonite folks.

Early in my racing “career” I remember those who got me into the sport, those who supported me every step of the way and helped me to learn. I have never forgotten them. I am also fortunate that the list grows each day. From my friends I hung out with around Daytona Beach that taught me first how to ride a motorcycle, to my friends at NASCAR, to the amazing folks at Kryptonite for believing in me and my ability to help promote their products.

I race because I love this sport, motorsports in general. I have a passion for speed and for bikes. But more importantly than that, an affinity to the people involved in this sport, the camaraderie. About as passionate as motorsports fans are, the ones who compete are even more so. We all race because we love being involved and being a part of “it”. Krpytonite is no different. That is where we fit – forging an unbreakable bond!

1 comment:

Dwight said...


Welcome to the Kryptonite Family!! We are really excited about working with you to tell the Kryptonite story and support the motorcyle racing community. This is also further motivation for me to dust off my riding boots and get back in the saddle. See you trackside