by Roby Holland, National Sales Manager
Over the last several months I’ve become aware that more and more manufacturers are focusing their attention on women as an untapped market. Dealers – this is a focus by suppliers to generate incremental revenue for you (and them). In the current economy we need to be looking for opportunities to drive business and this segment is one that dealerships can work with their suppliers in targeting.
Some of the articles that I’ve read lately have talked about doing women specific sales, women specific bike nights or educating women on riding. If sales in your stores are slow, my suggestion would be to pick up the phone, call your reps and suppliers and see what type of programs or promotions they have for women that you can tap into. This is a great way for you to capitalize on an emerging segment of your business while limiting your expenses.