Thursday, January 22, 2009
Great news ! The American Bicycle Association and NBC inked a four-year deal to cover BMX racing events on NBC's Universal Sports, beginning this year. The popularity and success of inclusion of BMX in the 2008 Olympics must have convinced the broadcast execs there is indeed a viewing audience for cycling events beyond the annual obvious one. More Lance, more BMX, its a great time for those of us who like to watch as much as ride.