Welcome TRANE!

As part of Ingersoll Rand, we have some very big news to share. Ingersoll Rand, as of yesterday, has completed its acquisition of Trane. No, I didn't spell that wrong and we aren't going to complete with Amtrak.

Trane is "an acknowledged world leader in air conditioning systems, services and solutions that provide heating, cooling and clean air in commercial buildings and residences around the globe. From the world's tallest skyscrapers to the house next door, Trane's diverse offerings of products, services and systems provide comfort, energy efficiency and peace of mind for millions of people."

I can speak for that last part about "comfort" and, to an extent about "world leader". When we went to iceBike in the UK earlier this spring check out what was in my room....

And then, when we went to the All-Star Race at Lowe's Motor Speedway, check out what was in my room at the DoubleTree.

Trane takes care of me wherever I go! I'll bet that the next time you go into a hotel you'll see them, too, especially where I'm two for two.

Everyone here at Kryptonite welcomes the Trane employees to Ingersoll Rand. We can't wait to get to know you all and find out how many of you are action sports nuts like us!

What did I say????

by Roby Holland, National Sales Manager



I was on the last leg of my ride this morning, when a man walking a dog said "how are you?". I replied to him "Good, Good".

As I peddled off across the intersection I thought to myself....Good, Good. What the heck did I mean by that comment, Good, Good.

Did I mean to convey that I was REALLY GOOD, did I mean that I was OK, but could be better or did I mean I'm doing fine, thanks for asking. I began to think about the differnt responses that I give people through the course of the day and listed them out in my head. I wonder what people think when I respond with these different innocuous comments and what does that communicate to the person I'm responding to.

Some of my replies are so ambiguous that they left me thinking, "what the hell did I just say"? When you respond to someone who is asking you how you are think about your response. I find it totally funny to think about some of the responses that I have received and said.

Here are a few differnt responses that came to mind:
I'm alright
Outstanding
Just ducky....Yes there are people that say this as I do and I don't know why.
Just fine thanks
Doin well
Righteous
Smokin'
Stellar
I'm there
I'm standing aren't I
Well I made it out of bed to be here
Excellent
I'm breathing
OK
I have a heartbeat


Cheers Roby

Top 10 SHOCKER!

Every year we put out our “Top 10 Worst Cities for Bike Theft List” at the beginning of the summer riding season. Each of the years that I’ve done it, New York City has been at the top of this US list. Every year. A couple of years before I was here, Chicago snuck into the top spot, but then New York returned to its spot and must have felt comfy there because it never flinched…in something like 9 years.

We love New York. We love the bike riding folks there – messengers, commuters and students. And, unfortunately, we have to respect the thieves there. They are resourceful and keep us on our toes. Heck, our premier line is the “New York” line because we know, in the US, that’s the bike theft capital….but, now I’m wondering if we need to change the name of our products….

You see, there is a new city on top of our list. I don’t know if that’s a good thing or a bad thing. I think it’s great for NYC, but maybe not so good for bike riders in this city a little to NYC’s south.

Without further ado……here’s our 2007 list…

Kryptonite’s Top 10 Worst Cities for Bike Theft

1. Philadelphia, PA
2. Chicago, IL
3. New York City, NY
4. San Francisco, CA
5. Tucson, AZ (tie)
Portland, OR (tie)
7. Denver, CO
8. New Haven, CT
9. Cambridge, MA
10. Austin, TX

Yup, I’m shocked, but that’s what the data tells us. This list is compiled by our proprietary data….input from our regional managers, hundreds of shop visits, input from colleges and universities we talk with, our customer service interactions (both over the phone/email and at events) and data from police in various cities. When we did the compilation, there wasn’t even a city close to Philly. Not even close.

There are a few other things here that are interesting….New Haven is a first timer on the list. Cambridge replaces the city across the river, Boston. No Washington, DC for the first time in a long time.

This tells me that more people are riding now in these “new” cities. Probably due to the rising, rising, rising gas prices. More bikes means more theft.

Why do this list? To make fun of cities? NO WAY! We know each and every one of these cities fights bike theft every day. No, it’s to kick off the summer biking season with a little awareness. Just because your city isn’t on this list, doesn’t mean theft doesn’t happen there – or even in your “sleepy little town”.

Theft won’t happen to you….until it does. Get a lock that is appropriate for your area….I’d suggest that it be a Kryptonite, but you know what? Get what you are comfortable with….get something your local bike dealer recommends (they know what you’ll need) and lock your bike properly each and every time. Even at home. And start teaching the kids early about locking their bikes, too.

Go to our main website, in the Tech Lab section and look at our “how to lock your stuff” info. This will give you good locking tips. We’ll also be posting photos and locking tips here in the next few weeks.

Welding by Bicycle

by Eric Anastasia, Regional Manager (East)



This year Kryptonite asked Santa for a new welder for the shop, but the old timer never came through. Looks like he didn't come through in a few places because I see that someone took it into their own hands to create a welder from what we all know best.....a bicycle.

Here's a video of it, too.

Clever!

Event Support/Sponsorships

I'm in the midst of reviewing the pile of sponsorship requests that came in during the last 4 months. Normally, I review once a quarter, but I'm about a month late so it's 4 months between this time around. Hey, it was a busy fall what can I say?

Since we get so many requests, as I'm sure every other company in the industry does, I thought I'd go through our process here so you can make some sense (or not) out of it.

We get, literally, hundreds of requests each year asking for anything from 1 lock to hundreds of thousands of dollars. Those big ones make me giggle and remind me of a post my friend Karl Wiedemann wrote when he was at Pedros (he's now at Thule). Please read it - there are great tips about submitting an event proposal.

Anyway, when requests come in they go into a pile on my desk. I don't read them right away - right or wrong, I just don't. I used to review each request as they came in, but that was too time consuming so I went to the once a quarter system. I know some companies that do once a year, but I recognize that not everyone is so organized that they can get requests in for once a year. So, I'm somewhere in between every day/week and once a year. Works for me.

When that once a quarter comes around I take the stack and start going through it. Unfortunately, at that point we've missed some of the events, but when you send the request the week before your event that you've had planned for months, well yea, we miss it. I do reply to most everyone though - I know some people have slipped through the cracks and I'm sorry about that - I do the best I can. I try to get back to everyone.

Mostly we support events through product donations so I set aside a couple of days and start packing boxes in my office. Yup, every one of those boxes is packed and shipped by me. We try to do as many as we can and as many as make sense to our customers. I'd say that we support about 100 events a year or more - maybe not in huge ways all the time, but something to help out.

Now, in addition to Karl's tips (seriously, if you want to send a request to any company read Karl's tips...), here are a couple of my own....

- include the date of your event - it helps tremendously if I know if the event has past or is just upon us or isn't for another 2 months. What if your event is three days after I sit down to review? If I think it's a great event, I'll ship you something overnight but if I don't know the date it goes into the 'need more info pile' which takes more time and by then your event is over.

- include a shipping address. I can't tell you how many times I get emails or notes where someone wants product for an event, "can you send some products for our event"....well, maybe, but since you didn't include a shipping address it's kind of hard. Yup, people who want products don't always include a shipping address (can anyone answer that one for me?!). I've never been a good mind reader so I don't really know where you live...honest.

- tell me what type of event you are putting on. I love when I get notes like this..."I'm putting on a race and want to know if you are interested in sponsoring it". Hmmm...don't know you from Adam but I still might be interested if I knew if it was a bike or powersports event...or even what type...are you racing ATVs or mountain bikes? Do tell. Again, not so good with that mind reading thing....

- if you do get something from a company for your event, send a thank you note. Doesn't have to be fancy and doesn't have to be by mail - email is free remember! - but send a note. Trust me, it goes a long way towards a repeat. I've got some fun things as thank yous, and some "interesting" ones, too (boxer shorts come to mind...) but the best thank you? A simple, short note on a ripped piece of paper. Why? The guy had put on a first time charity event for a very special reason - probably didn't have a lot of money, but he has a ton of manners. Worked for me and guess what? He'll get product again for another race.

So, between Karl and I we've given you some good tips here. Should help you whether you are contacting Kryptonite or Thule or any other company along the way.

Oh, yea, and if you are waiting to hear from me? I've got the stack down from 6 inches to about 4 inches on my desk. I'm getting there. Please have patience! Thank you!

Happy Thanksgiving/Thursday!

To all of our friends in the U.S. - Happy Thanksgiving from all of us!

To all of our friends outside of the U.S. - Happy Thursday to you - the weekend is coming! :)

Enjoy your day, however you choose to spend it.

A Happy Red Sox Nation

I couldn't make this up....

The way I wake up every morning is to my trusty alarm clock that I've had for seemingly forever - at least 20 years. They don't make things like they used to anymore...goodness, now I sound like one of my older relatives. But, I digress.

My alarm clock is set to wake me to WZLX every morning. This morning...I kid you not...it clicked on and I heard, "No time for losers, we are the champions...of the world." Yes, Freddie Mercury and Queen were how I learned that the Red Sox had swept the Colorado Rockies and won the world series. I went to be around 10pm last night and figured they would either win or not...but they would eventually win the series. That much I had faith in - seriously, 3-0 before last night? And, yes I stayed up until 1am on Saturday night to watch that win. How about that Jacoby kid? He's someone to watch as the years go by. And wacky, wonderful Papelbon? Gotta love him. But, last night was a "school night", as they say.

(Photo: Stephen Dunn/Getty Images)

Congrats to all bleary eyed fans in Red Sox Nation - here's a fun montage that Boston.com put to music that a friend, and huge Red Sox fan, sent to me first thing this morning. Good stuff.

The only question now is....when will we see Papelbon's World Series dance? He said he'll dance when he's in Boston. We're waiting....

Update: The World Champion Boston Red Sox will arrive back in Boston around 3:30pm today. Their rolling parade and celebration are scheduled for tomorrow in downtown Boston. The Dropkick Murphys will be there on a flatbed....and Papelbon will dance according to Mayor Menino. Rock on, Jonathan!

For Our Friends in Southern Cal...

...our thoughts are with all of you - our distributors and reps, our dealers, our customers, our partners and all of their communities. We wish you all well. Be safe....

(photo: Mario Anzuoni/Reuters)

Portland's Jonathan Maus on Boston TV

Not sure if I missed this the first time around since all the filming was in the summer, or if they are just getting around to airing it, but tonight's Chronicle (Boston's local channel 5 station) is featuring Portland, Oregon.

In the middle of the feature they talk to our friend Jonathan Maus who they label as a "bike activist and blogger". While they are talking with him he's sitting on his bike and what's attached to the back of the bike? Oh...a bright orange Evolution U-lock! Nice choice, Jonathan ;)

Better still, when they are cutting to break the anchor, Mary Richardson, calls Jonathan a "one man institution" taking on city hall and having the bike blog in the city. They don't mention the name of it, but we all know it's Bikeportland.org and it's fabulous! In all fairness, they do give the information here on their website.

Great to see you on this side of the country, Jonathan, even if it isn't in person. Congrats!

Hello Emerson College!

Emerson College buildings in the middle of Boston (photo from Emerson website)

I haven't checked our stats in awhile, but was looking through them yesterday and noticed that someone from Emerson College had been buzzing around the site. Wooo-hooo!

Ok, so a lot of people at colleges and universities from all over the world come here and visit - University of Alberta, San Diego State, University of California (many locations), University of Colorado, University of Delaware, University of Southern Florida, Emery, University of Illinois, Perdue, Ball State, Georgetown, Northeastern University, Harvard, Michigan State, University of Nebraska, Rider, Cornell, Syracuse, NYU, Ohio State, Temple, Texas A&M, Brigham Young, George Mason, University of South Wales, McGill University, University of Toronto, University of Zagreb (Croatia), The Jerusalem College of Engineering,University of Kent and University College of London.

And that's just the short list....really....it's quite impressive. Welcome one and all!

So, why so excited about Emerson College that is probably smaller than most, if not all, of the schools listed above? Because I'm an alumi! And darn proud of it. I'm not as famous as some of the other alums (Henry Winkler, Denis Leary), but I'm happy to have spent 4 years of my life living in Boston going to Emerson. It seems like a million years ago, but I remember it all with fondness. Seeing Emerson in our stats was fun for me. Come back often!

Congrats Red Sox!

Oh boy, there are some tired faces and bleary eyes in the office this morning. Happy faces, though. If you live in another part of the world or don't follow baseball at all, the Boston Red Sox won game 7 last night of the divisional championships and are off to the World Series later this week. Ok, well they aren't exactly 'off' anywhere as game 1 is right here in Fenway Park. Or, if you are from Bah-stun, it's "Fenway Paak".

I've lived in Massachusetts my whole life and for my whole life (except one fluke year), the Red Sox have disappointed thousands each fall. I have a theory this year....Mother Nature hasn't seen fit to give us fall yet. It was in the upper 70s all weekend and for game time it was in the mid-to-high 60s. See? The Red Sox don't think it's fall...they still think it's summer. And that's a good thing for Red Sox fans. Wednesday night for game 1? It will be in the upper 60s...I predict a Red Sox win for that game.

That's my theory and I'm sticking to it. Provided the weather stays summer-like, the Sox should do ok and prove that '04 wasn't a fluke at all....

So, congratulations to the Red Sox and their legion of loyal fans including those right here at Kryptonite!

Bicycling Has Minneapolis Bike Commuter Story

Bicycling Magazine has a section of their website where they highlight people's bike adventures and stories. This week they have a doozie - one very worth reading. Bicycle commuter Dan Schueller was at the base of the I-35W bridge that collapsed last month in Minneapolis. His story and photos are riveting. He was a perfect person to be there since he didn't think of his own well-being, he just jumped in to help.

Amazing. Bravo, Dan, Bravo.

End of Summer? Already?!

Do you ever find yourself saying at say 7pm on a Sunday night, "Where did the weekend go?" I do it constantly. I'm never sure how I got from 6pm on Friday night to...woosh...Sunday night. How did it happen? I don't ever get enough done or relax enough or hang out enough. Two days is just too short.

But, summer here in the US is really, in my mind, from Memorial Day to Labor Day. That's 3 months. Not two days...three months. And, I still find myself saying today on the eve of Labor Day Weekend, "Where did the summer go?" Really. The days are already getting much shorter - like an hour more of darkness than in the middle of summer. Nights are a little cool sometimes now.

Where did it go? Does anyone have an answer for that?

Fall holds great things, too. My Facebook Countdown Calendar tells me that Interbike (the bicycle trade show in the US) is in 26 days (yikes!!) so we'll be off to Vegas soon. But, before that I'm up at the NASCAR track in NH for the race September 16 (woo-hoo!). And, the Fall Foliage Run Weekend with the Perewitz Family soon after. So, there are many things to look forward to in the fall, but I'd still like to stretch out summer a little longer, just like I would every weekend of the year.

For those of you in the US - have a great long weekend. Ride safe.

Why We Do What We Do

Everyone has days where they sit in their office and wonder if what they do makes a difference. Ok, maybe it's just me....but then there are days when you know exactly why you do what you do...at least I do....

Here are two excellent examples of why everyone here at Kryptonite does what we do.

First up, Jorge is putting on an alleycat in a couple of weeks to honor a friend of his who died this spring, way too soon. His friend did a lot of charity work and the proceeds of the race will go to his favorite charities. Nice tribute, Jorge. We gladly gave a prize and Jorge wrote about it on his blog. Only he did one better - he talked about what's protected his bike for six years on the streets of a couple of different cities. Protecting Jorge's bike is what it's all about for us.

Then, today Roberta, our customer service supervisor, forwarded an email to me from Seth. Seems like some thief (or thieves) tried to steal his bike yesterday. He/She/They didn't get it. HA! Protecting Seth's bike is what it's all about for us, too.

Protecting what is yours, so it stays yours...that's what it's all about for us.

Thanks for reminding me of that guys....makes me work harder. Makes us all work harder.

Internal Team Kryptonite

It was pointed out to me recently that the folks posting here haven't been putting their job titles on their posts. You all know who Bob Roll is and Dave Perewitz but, it was pointed out to me that we said in the beginning that you'd get to know the internal team Kryptonite, too, through this blog. However, if readers don't know these people already they would not necessarily know who someone is or even if they worked for Kryptonite or were just a guest.

So...with that being said, we'll start adding people's job titles to the posts and, I'll reintroduce those that you've met already....

Dwight Gibson - he's our GM...expect to see lots of posts on our new Justice League locks in the coming weeks from Dwight.

Karen Rizzo - she's our director of marketing and a little shy, but don't worry, she'll get there.

Tim Clifford - he's our director of sales for action sports. He doesn't like fireworks in the middle of the night so much, if you remember....but he's a good writer. I want to see him here more often (hint, hint).

Roby Holland - our national sales manager for action sports. He started riding earlier this season and posting here, but we haven't heard from him in awhile. I know he's riding, though, since he's training for the Cycle for Life.

Dave Miller - he's our machinist and just loves the 4th of July! He's always in such a great mood that I call him "smiley".

Melissa McPherson - she's in customer service and lead the charge in protecting the turtle laying her eggs here earlier this spring.

Craig Glab - our newest poster here....Regional Manager, Midwest. You'll be hearing from Craig often as he's putting his bobber together.

And me...the chatty one...but you know me already.

I've got a few more people lined up for you to meet, too. We aren't a shy bunch, but sometimes new products, catalogs and trade shows get in the way doing some posts. But, you'll be meeting more of us soon....

Bob Roll & Facebook

Bob checked in last night from France - he said on the Mediterranean and I think he said Marseille, which is where the stage ends today. He was going to have a blog post for us, but the drive from the end of yesterday's stage to where he is now was gruelling, I guess. Long and much concentration needed. But, he checked in to tell me that he's having a great time and hopes everyone is enjoying the coverage. He'll check in again tonight or tomorrow with a post so stay tuned!

So...while we were chatting, I told him that I'd just joined Facebook and, while trying to get the hang of it, I found a group called "Bob Roll is the Greatest Sports Announcer Ever." Fun! So, I joined, of course. And if you are part of Facebook, go join today! Bob thinks it's great. One of the topics there is, "What is your favorite Rollism." There aren't many answers there, yet, but I told him I'd keep him posted because he wants to know. So, I'll ask you guys and gals - what's your favorite Rollism? C'mon, there are so many to choose from!

And, while I'm asking...what do you all think of Facebook? It seems like very college student on the planet is part of it, not to mention some of the folks that read this blog. What is it about Facebook? I'm still new so I want to hear from all of you. Personally, I think it is another great way to keep in touch with friends - I've got a friend traveling in Russia right now and can keep up with the progress there a little, a family member is in Costa Rica and signs on sporatically, another friend in the military who travels frequently - all of these folks I can keep up with easily. Then there are the friends that you don't talk to as often as you'd like (go Vols!), but can keep up with on the fly there - faster than email.

So....two questions for you on this dreary New England morning. What do you think about Facebook - love it or not? And...what's your favorite Rollism?

A Small Town Holiday

Today Tim Clifford shares his 4th of July holiday and observations of the kids and their bikes in his town.



So I live in a small New England college town right out of a Norman Rockwell painting. On the fourth of July my wife and I, with coffee in hand, wander 100 yards up the street to the center of town to the large rotary (or round-a-bout for those of you in the UK ). There we stand with the 2,000 other “townies” to watch the parade come through. Since college is on break for the summer, the majority of bikes we see at this event are with younger children. Actually most of the bikes were parked (unlocked) and the kids were off watching the parade.

Since I’m overly protective of what’s mine, I expect everyone should be overly protective of what’s theirs, and kids should learn this at a young age. I mentioned to my wife “these bikes must have been abandoned, and obviously they are now looking for a good home.” Of course she didn’t see the humor in my remark and abruptly told me NO, like I was a dog on a choke chain.

But it got the salesman in me wondering….why don’t kids, and for that matter, a lot of adults, lock their bikes? Is it true that most people only think about theft after something of theirs has been stolen? For many people their bike is their mode of transportation and I expect there is a larger percentage of that group that locks them up. But for the recreational user I can’t imagine coming out of the Seven Eleven and finding my bike stolen. The stroll home would truly be the walk of shame. I hope kids and adults don’t take crime too lightly and realize that as much as you love your bike, someone else wants to love it just as much. Keep it locked.

So, later that night my wife I walk to the end of driveway where we can see the fireworks exploding about a quarter mile away. It’s raining a little and the show seems to be somewhat shorter than previous years. Fine by me, since standing under an umbrella being chowed by mosquitoes is not my idea of fun. Off we go, back in the house and awhile later we go to bed.

At 11:30pm we’re now asleep, only to we awaken by a loud explosion. Being overly protective of what’s mine, I shot out of bed, cat flying through the air to see what happened. The fireworks were starting again !! Hours had gone by, everyone had gone home and now they were starting again!! As I mentioned, I’m overprotective of my things and sleep is one of them. As I was tripping over the second cat heading for the phone to call the fire department and complain my wife, once again, intervened and told me not to be that guy. You know, the miserable old guy (or lady) in the neighborhood that complains about everything. With that I tried to go back to sleep with what sounded like the invasion at Normandy happening down the street.

On my way to work the next morning, one eye closed as I tried to catch up on my lost sleep, I noticed the “abandoned” bikes in the center of town were gone. I hope all went home with their original owners.

- Tim Clifford

What I did on the 4th of July

While Donna is buried working on the new bicycle catalog, a few Kryptonite folks you don't normally hear from thought they'd share how they spent their 4th of July holiday last week.

First up...Dave Miller

I helped organized an event for the town of Braintree.
We honored the veterans and the Civil war memorial at the Braintree town hall by placing a wreath on each monument.
I also welcomed up the Baseball team and presented them with a metal and a baseball to each one of them from the Hall of Fame.
I made a small speech about the 4th of July and what it means to the town.
We had Senator Brian Joyce speak along with a top Braintree high school student, too.
This event took place at 9:00 am on the 4th in front of the town hall, with the Braintree paper, the Patriot Ledger, and Channel 4 present .

- Dave

My Messy Office

So...why didn't I post this morning, or at least by early afternoon? Take a look at my office...I'm hoping this explains things a little bit. Time to support some events! Here's the before...the 'after' will be on Friday sometime....I hope. At least that is the plan.

What a mess, huh??

We support about 100 events each year and most of that product is sent out by one person...me! As you can see, I'm not neat about it. But, as with any cleaning project - it must get worse before it gets better, right? By Friday I should be able to see my floor, at least most of it, and a lot of events will be happy come next week. All kinds of events - alley cats, Bike Nights, kids bike rodeos, charity auctions and the list goes on and on. We support a lot of action sports related charity events - it's one of the things I really love about my job. :) Bikes for Kids Utah and Trips for Kids - lots of stuff coming your way!

Top 10 Cities for Bike Theft According to Kryptonite

For more years than I’ve been at Kryptonite, we’ve done a press release to the media with the “Top 10 Worst Cities for Bicycle Theft”. We took a hiatus for a year or so, but we kept getting calls about a new list so we started it up again last year. What is it about Top 10 lists anyway? I think David Letterman started something years and years ago that has just caught on in our society. But, I digress…as I often do.

Because press releases are so old school, we are putting the information here for everyone to see. The list is from our proprietary data and it’s based on things we learned in 2006, after hundreds of shop visits, attending events, talking with community police and talking with customers on the phone, through email and at events. We’ve been out there longer than anyone and have some great relationships so we get some of the best intel around.

So….drum roll please…

Top 10 Cities for Bike Theft
1. New York City
2. Chicago
3. Boston
4. Philadelphia
5. San Jose
6. Los Angeles - tie
San Francisco - tie
8. Seattle
9. San Diego - tie
Washington, DC - tie
Portland, Oregon – tie

How does this compare with 2005? The order is different, but all the “regulars” are there. Eugene, Oregon has been replaced by Portland. Oakland, California seems to have been replaced by San Jose. Miami fell off, but LA returned after a couple of years off the list. San Diego hasn’t been on the list in a couple of years either.

The rest moved around a little bit, but were all still there. Oh, the non-mover? New York City. That city has great cyclists – messengers, commuters, around-towners…and, unfortunately, with all of those bikes comes theft. It’s why we named our premiere series “New York”; it’s the best protection to fight these thieves.

Why do we do this list? Um...sell locks, of course. But, mostly to bring cyclists attention to an unpleasant topic (theft) so they can protect themselves. Nobody wants to think it is going to happen to them, but it can. We want all cyclists to get a lock that is appropriate for where you ride & lock and that you are comfortable with for carrying and using. Talk to your neighborhood bike dealer for help with this decision - what do they recommend and why. Talk to them about how to properly lock your bike, too. Here are some tips to get you started:

- always lock your bike, especially when at home
- two types of locks used at the same time are better than one
- lock to a fixed, immovable object; one that can not easily be cut, broken or removed
- lock in a visible, well-lit area
- lock in a location where there are other bikes
- if you commute, change up your locking routine so there isn’t a pattern – lock one place one day and somewhere else the next

We want everyone to have a great summer full of fabulous riding adventures with your family and friends. Following these tips should help you to do that.